Eine klare Botschaft: Lush-Kunden finden die Marke nicht mehr auf allen sozialen Plattformen.
Einen Monat vor Weihnachten zog sich Lush aus den vier großen Social-Media-Plattformen Facebook, Instagram, TikTok und Snapchat zurück. Der Schritt stößt nicht nur auf Beifall, sondern auch auf Unverständnis. Lush stellt seine Verantwortung jedoch über den Verlust von Umsatz und Glaubwürdigkeit.
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